About Work Services Design Book a Call
Executive Assistant

Hand it off.
Watch it get done.

I manage the calendars, inboxes, transactions, and moving pieces for US-based founders and executives, then build the systems that keep everything running when I'm not the one touching it.

Shem Fanilag
Shem Fanilag
About

Hi, I'm Shem Fanilag.

I'm an Executive Assistant based in Davao City, Philippines, working remotely with US-based founders, brokers, and executives for the past few years. My background is Computer Science, and before that, art school, which is why I care as much about the details as I do about the bigger picture.

I've managed high-volume inboxes and complex calendars, coordinated real estate transactions and commission records, handled vendor invoices and reimbursements, and kept a growing team's day-to-day running so the executive I supported could focus on decisions only they could make.

What sets me apart is that I don't just manage the work, I also build the systems behind it. When I see a manual process breaking, I fix it. That combination means less gets missed, and less depends on me being in the room.

Founders & Brands

Trusted by founders
and operators.

Real estate team. Owned full listing lifecycle operations and built a custom showings automation system.

Visit Site ↗

Law firm. Managed CRM, client communications, and operational workflows for a growing legal practice.

Visit Site ↗

Marketing agency. Supported campaign operations, mailing list management, and creative asset production.

Visit Site ↗

Media and podcast production. Handled publishing workflows, show notes, and distribution automation.

Visit Site ↗

Mobility rental business. Built 30+ automation systems that reduced manual order handling by ~90%.

Visit Site ↗

Creative studio. Designed brand assets, managed web presence, and ran newsletter campaigns.

Visit Site ↗

Event production and management. Built automation workflows and managed digital operations end to end.

Visit Site ↗
Featured Work

Selected projects.

A look at what I've built, from full automation ecosystems to systems that didn't exist before I got there.

JV Mobility Rentals
Automation · Website · CRM
JV Mobility Rentals

Built 30+ interconnected automation systems and a fully automated rental website powering the entire order lifecycle, lead intake through CRM, reducing manual work by ~90%.

View Live Site ↗
Home Quest Realty Showings System
Real Estate Operations · Automation
Real Estate Internal Process: Collecting Showing Feedbacks System

Designed and deployed a custom showings management system from scratch using Google Sheets, Apps Script, Zapier, and Gmail, replacing a manual process that didn't previously exist.

View Case Study ↗
JV Mobility Rental Agreement Automation
CRM Automation · GoHighLevel · Workflow
Rental Agreement Automation: From Wrong Contracts to Zero Manual Follow-Up

Built an end-to-end rental agreement pipeline across four interconnected GoHighLevel workflows — eliminating wrong contracts, automating follow-ups, and removing 100% of the owner's manual involvement in the process.

View Case Study ↗
JV Mobility Rentals Full Ordering System
System Build · GoHighLevel · Make · Stripe · Google Sheets
JV Mobility Rentals: Building a Full Order Lifecycle System from the Ground Up

Built a complete automated ordering system from scratch — covering booking intake, item availability, pricing, Stripe invoicing, payment confirmation, delivery scheduling, and reservations logging across GHL, Make, Stripe, and a centralized Google Sheet.

View Case Study ↗
Reviews Automation System
CRM Automation · GoHighLevel · Make · OpenAI
Reviews Automation: From Feedback to Google & Facebook

Built a 7-workflow automated review pipeline that collects customer feedback via SMS, routes sentiment through AI, generates personalized responses, and handles follow-ups end to end — with zero manual involvement between rental completion and review delivery.

View Case Study ↗
What I Do

Support that scales
with what you need.

Two sides of the same background, whichever is relevant to what you're hiring for.

Executive support,
systems-minded.

I handle the calendars, inboxes, and transactions day to day, and bring the technical background to fix what's breaking behind the scenes.

Calendar & Inbox Management

High-volume inboxes, complex scheduling, and daily priorities managed so decisions land on your desk already sorted.

Transaction & Client Coordination

End-to-end transaction pipelines, client communications, and status tracking across CRMs, keeping every deal moving and every client in the loop.

Financial & Vendor Admin

Commission records, invoices, reimbursements, and payment tracking kept accurate and on time across a high volume of transactions.

Workflow Automation

GoHighLevel, Make, Zapier, and Google Apps Script pipelines that take the repetitive parts of admin work off your plate entirely.

CRM Management

Pipeline setup, contact routing, and follow-up sequences kept clean and current across GoHighLevel, Lofty, Follow Up Boss, and more.

SOPs & Process Documentation

Clear operating procedures that make the work teachable, repeatable, and not dependent on any one person being in the room.

"I'm the person executives hand things to, knowing it'll get done and nothing falls through the cracks."

Connected systems.
Effortless operations.

I build the layer between your tools so your business runs without someone manually moving things from A to B all day.

Workflow Automation

GoHighLevel, Make, and Zapier pipelines that handle lead intake, follow-up, scheduling, and CRM updates without manual input.

Website + Backend Integration

Sites that do more than look good. Built to feed your CRM, trigger automations, and keep your ops moving from the moment someone submits a form.

CRM Management

Pipeline setup, contact routing, follow-up sequences, and lead nurturing across GoHighLevel, Lofty, Follow Up Boss, and more.

Google Apps Script

Custom scripts that extend what Sheets and Docs can do: reports, data routing, email triggers, and logic that out-of-the-box tools can't handle.

Email Marketing & Nurture

Segmented campaigns, automated sequences, and list management that keep leads warm and past clients engaged without someone hitting send manually.

SOPs & Process Documentation

Clear operating procedures that make the work teachable, repeatable, and not dependent on any one person being in the room.

"The systems I build run while you sleep and hold up when you're not watching."

Design

Creative work,
professional and personal.

Design has been part of my work from the beginning, from brand identity to social graphics to marketing collateral.

Video Editing and Podcast Production
Video Editing · Podcast Production · Social Content
Video Editing and Podcast Production

Edited video, audio, and social content for founders and media ventures, including full podcast production for a media company built from the ground up, recording, editing, and distribution.

View Work Samples ↗
Let's Work Together

Executive support.
Systems that hold.

If you need someone who can own your calendar, your inbox, and the operations behind them, let's talk.